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It starts with going deep.  

Truly understanding a client and their challenges. Uncovering that brilliant spark of insight. Inspiring the alchemy that takes us from strategy to dazzling creative. This is how we do things here at m5. We understand. We are inspired. We make a difference.

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featured work

Registered Nurses’ Union of Newfoundland and Labrador (RNU)

Nursing to a Higher Level

Inspired to define a RN’s role

By understanding people were unclear about it

GM Certified Service

Get Road Ready

Inspired to drive owners to get Certified Service

By understanding the things that hold them back

Department of Health and Community Services, Newfoundland and Labrador

Understanding Changes Everything

Inspired to help thousands overcome mental illness

By understanding stigma was getting in the way.

Newfoundland Power

TakeCHARGE Residential Campaign

Inspired to draw attention to energy loss

By understanding the need to communicate it was connected to financial loss

Marine Atlantic

Cut the Cost of Your Road Trip

Inspired to change the way people travel

By understanding how they book it

The Wellness Movement

Start Your Story

Inspired to make wellness a way of life in New Brunswick

By understanding it was about taking the first step

The Janeway Children’s Hospital

Multi-year Community Mobilization Initiative

Inspired to increase donations

By understanding the Janeway is for all our kids, not just really sick ones

Transition House Association of Nova Scotia

We Can Just Talk

Inspired to encourage women to seek help

By understanding they often discounted verbal abuse as abuse

Atlantic Lottery Corporation


Inspired to create true-to-life male interactions

By understanding what sports betting is really all about

Partnership for a Drug-Free New Hampshire

Check the Stats NH

Inspired to inform parents about potential drug abuse

By understanding their natural disbelief

New Brunswick Tourism and Parks

Eastern United States Campaign

Inspired to get people to travel

By understanding people’s desire to experience a world-renowned phenomenon

The Discovery Trails Association

Fall for the Discovery Trail

Inspired to create a couple’s getaway

By understanding who was able to take a Fall vacation

Farmers Dairy

Everyone Loves Farmers

Inspired to create an emotional connection with farmers

By understanding that milk is milk

Government of Newfoundland & Labrador: Department of Advanced Education and Skills

Home for Good

Inspired to curb out-migration

By understanding the importance of confidence in the current/future NL economy

University of New Brunswick

Making a Significant Difference

Inspired to raise the profile of UNB

By understanding most people were unaware of their far-reaching impact

PEI Liquor

Taste the Art

Inspired to get people trying new products

By understanding the need to create awareness of specific lines

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m5: inspired since 1981