Imagineur

The Hill and Levene Schools of Business received federal funding to build and promote a high-quality, free online skills program focused on creativity, innovation, and entrepreneurship, especially for youth, women, and Indigenous entrepreneurs. In a landscape crowded with entrepreneurial offerings, they needed a distinctive, bilingual brand and launch approach that reflected the program’s unique content and spoke directly to underrepresented groups facing systemic barriers in the business community.

We created Imagineur, a made-up, bilingual-friendly name that captured the program’s blend of imagination and entrepreneurship. English and French copywriters co-developed the name, logo, and colour palettes, which were then workshopped with faculty, Indigenous advisors, and the translation team. We collaborated closely with the University’s web and video teams to ensure brand consistency across all modules and digital touchpoints, and developed a go-to-market strategy and marketing plan to reach Canadian youth, women, and Indigenous communities nationwide.