Woman Made

NONIA had over 100 years of heritage, but its image and retail experience skewed older in a crowded, modern retail market. The brand needed to appeal to younger consumers while preserving its roots in craftsmanship, sustainability, and community impact. NONIA wanted to spotlight the real women behind the knitwear, connect every product to its maker, and translate a powerful story of legacy and purpose into digital, social, and in-store experiences that would actually drive sales on a very modest budget.

We developed “Woman Made,” a bold, personality-driven platform that put NONIA’s knitters front and center. Every garment was directly linked to the woman who made it through tags and QR codes leading to WomanMade.ca. Cheeky, character-led creative introduced knitters like Yvonne and Nina, with social ads and a short film extending the storytelling online and on screen. A user-friendly website and focused Meta campaign unified heritage, craft, and impact into one cohesive story that felt fresh, proud, and accessible to a younger audience.