Of course, your business is on social media! That’s what brands do, right? Having a Facebook page – maybe an Instagram and a Twitter account, too – is an essential part of any marketing strategy but simply being on social media isn’t enough if you don’t know how to make it work for your brand. […]
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If you follow tech news or own a phone that was made in the last couple of years, there’s a good chance that you’ve experienced the ever-growing technology known as Augmented Reality. From gaming to construction, retail to marketing, it has a variety of uses to help enhance the user’s experience, promising to be a […]
Would you like to buy the world a Coke? Maybe keep it company? Coca Cola’s homage to hippy culture has lived many lives. Originally, the airy, hug-n-feel-goodness of the tune and images wasn’t well-received by two groups. First, flag-waving, apple-pie-loving conservatives saw it as Coke abandoning its place as an iconic beverage choice of patriots […]
In the last in our series on planning we provide some actions to help get you started. In previous pieces we’ve covered some of the challenges facing marketers for 2022 and the planning cycle that guides the planning process. Now you’re ready to get planning, so here are some actions to get your started. Process: […]
This is the second in our series on annual planning. In the first article we reviewed five of the challenges facing marketers for 2022. In this article we’ll provide some tips for a successful planning process and plan. The annual planning process often starts by getting everyone in a room and talking about what you’re […]