m5 Clients Receive Multiple IABC Pinnacle Awards

Three m5 Marketing Communications clients were the recipients of IABC NL Pinnacle Awards this week in St. John’s.

The International Association of Business Communicators Newfoundland and Labrador announced the winners of the 2021 Pinnacle Awards on Monday, recognizing excellence in the field of communications. m5 shared wins with clients Fortis Inc., Mowi Canada East, and Alliance for the Control of Tobacco.

Fortis Inc., a leader in the North American regulated electric and natural gas utility industry, was awarded in the category of Publications for the Fortis Sustainability Report 2020. The report overviews progress by Fortis on environmental performance, governance, human resources, diversity, and community support. View the report here.

Mowi Canada East, a subsection of Norwegian-based Mowi, the world’s largest Aquaculture company, received their award in the category of Corporate Social Responsibility for the Mowi Corporate Reputation Campaign.

Dedicated to reducing the negative health, economic, and environmental effects of tobacco use in Newfoundland and Labrador, the Alliance for the Control of Tobacco was recognized in the category of External Communications Research for their Youth Vaping Research. The research was a collaboration between m5 Marketing Communications and Canadian marketing insights company, MQO Research, part of the m5 Group of Companies.

The Pinnacle Awards recognize work that is well planned and achieves results. We’re proud to see three of our clients recognized this year by IABC,’ said Susan Clarke, a Partner with m5.

The full list of 2021 Pinnacle Award winners can be viewed here.