By: Vicki Murphy, Creative Director, m5 St. John’s When you google “moms in marketing”, all the top hits are things like “how to market to moms” and “reaching moms on Instagram.” Moms and mother figures control 85% of household purchases – even cars. Yes, we like to go vroom-vroom too. We are the target audience […]

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By: Adam Sterling, Associate Creative Director, m5 Halifax     May 4th has come around once again, so it’s time for brands to bend over backward to find some kind of tie between their products and the Star Wars universe. Some do it better than others.   It seems someone noticed I have a small Princess Leia […]

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Six tips for marketing professionals in smaller markets who want to compete with the best. What a time to be a marketing professional. And by “marketing professional” I don’t just mean someone who has a job in marketing – I mean someone who lives, eats and breathes marketing. A marketing professional is plugged into the […]

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The theme for this year’s SmartEnergy Atlantic Event is The New Energy Consumer. In preparation, we wanted to take a look at how consumers’ adoption of technology has changed, along with their attitudes towards key topics like smart homes, clean energy and climate change. We surveyed 400 Atlantic Canadians to get their take – below […]

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While energy generation and markets continue to evolve quickly, efficiency will remain an important part of providing reliable and least cost energy to customers. However, customers can show persistent resistance to energy efficiency, even when it is in their personal best interest. Behavioural economics has become a bit of a hot topic when it comes […]

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