Would you like to buy the world a Coke? Maybe keep it company? Coca Cola’s homage to hippy culture has lived many lives. Originally, the airy, hug-n-feel-goodness of the tune and images wasn’t well-received by two groups. First, flag-waving, apple-pie-loving conservatives saw it as Coke abandoning its place as an iconic beverage choice of patriots […]
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In the last in our series on planning we provide some actions to help get you started. In previous pieces we’ve covered some of the challenges facing marketers for 2022 and the planning cycle that guides the planning process. Now you’re ready to get planning, so here are some actions to get your started. Process: […]
This is the second in our series on annual planning. In the first article we reviewed five of the challenges facing marketers for 2022. In this article we’ll provide some tips for a successful planning process and plan. The annual planning process often starts by getting everyone in a room and talking about what you’re […]
During the past year and a half whatever plans marketers had were thrown out the window. We all had to be nimble and reactive. So now is a great time to get back on track and start thinking about 2022 and preparing those plans and budget submissions. This is the first in a three part […]
Okay, so I volunteered (rather enthusiastically) to share the story of my dad’s impact on my life as we embark on Father’s Day. We are calling this the “Dad Diaries” in recognition of our collective celebration of fatherhood, but I dedicate this to David Boyle, a really incredible dad. We lost him 6 years ago […]
You have a website for your business, and you recently heard about SEO and how it can help you attract more customers, but you’re not a very technical person, and you have no idea where to start. So, how about we help you get through your first SEO analysis? To achieve this, we’ll do a […]
When you google “moms in marketing”, all the top hits are things like “how to market to moms” and “reaching moms on Instagram.” Moms and mother figures control 85% of household purchases – even cars. Yes, we like to go vroom-vroom too. We are the target audience for virtually everything. We are The Consumer. So […]
May 4th has come around once again, so it’s time for brands to bend over backward to find some kind of tie between their products and the Star Wars universe. Some do it better than others. It seems someone noticed I have a small Princess Leia figurine near my desk* so, naturally, I’ve been asked to draw […]
Six tips for marketing professionals in smaller markets who want to compete with the best. What a time to be a marketing professional. And by “marketing professional” I don’t just mean someone who has a job in marketing – I mean someone who lives, eats and breathes marketing. A marketing professional is plugged into the […]
While energy generation and markets continue to evolve quickly, efficiency will remain an important part of providing reliable and least cost energy to customers. However, customers can show persistent resistance to energy efficiency, even when it is in their personal best interest. Behavioural economics has become a bit of a hot topic when it comes […]