Okay, so I volunteered (rather enthusiastically) to share the story of my dad’s impact on my life as we embark on Father’s Day. We are calling this the “Dad Diaries” in recognition of our collective celebration of fatherhood, but I dedicate this to David Boyle, a really incredible dad. We lost him 6 years ago […]
Author: wichan@m5.ca
You have a website for your business, and you recently heard about SEO and how it can help you attract more customers, but you’re not a very technical person, and you have no idea where to start. So, how about we help you get through your first SEO analysis? To achieve this, we’ll do a […]
When you google “moms in marketing”, all the top hits are things like “how to market to moms” and “reaching moms on Instagram.” Moms and mother figures control 85% of household purchases – even cars. Yes, we like to go vroom-vroom too. We are the target audience for virtually everything. We are The Consumer. So […]
May 4th has come around once again, so it’s time for brands to bend over backward to find some kind of tie between their products and the Star Wars universe. Some do it better than others. It seems someone noticed I have a small Princess Leia figurine near my desk* so, naturally, I’ve been asked to draw […]
Six tips for marketing professionals in smaller markets who want to compete with the best. What a time to be a marketing professional. And by “marketing professional” I don’t just mean someone who has a job in marketing – I mean someone who lives, eats and breathes marketing. A marketing professional is plugged into the […]