In the last in our series on planning we provide some actions to help get you started. In previous pieces we’ve covered some of the challenges facing marketers for 2022 and the planning cycle that guides the planning process. Now you’re ready to get planning, so here are some actions to get your started. Process: […]

This is the second in our series on annual planning. In the first article we reviewed five of the challenges facing marketers for 2022. In this article we’ll provide some tips for a successful planning process and plan. The annual planning process often starts by getting everyone in a room and talking about what you’re […]

During the past year and a half whatever plans marketers had were thrown out the window. We all had to be nimble and reactive. So now is a great time to get back on track and start thinking about 2022 and preparing those plans and budget submissions. This is the first in a three part […]