about m5


campaign planning

  • Senior strategic counsel is always available to clients
  • Dedicated account team assigned to each client
  • Guided by proprietary processes for campaign planning and concept development – the m5 Way. The m5 Way provides a roadmap to navigate complex situations in order to bring focus to strategic solutions
  • Deep planning experience in almost every sector including education, natural resources, energy, healthcare, environment, tourism, financial, retail, and more

brand development

  • Deep dive strategic assessment of clients’ business and marketing challenges
  • Development of brand plans that outline a bespoke platform for each client using our own proprietary brand development process
  • Clarification and articulation or re-articulation of clients’ brands
  • Dedicated Senior Vice-President of Strategy and Branding on staff

creative services

  • Creative staff in every office, enough to support multiple, large-scale campaigns
  • Expert resources across a wide variety of mediums such as television, digital video, rich media, radio, print, events, and more
  • Capabilities in all major current programs and devices


  • Over 30 staff in account and administration, all professionally trained
  • Unique structure provides marketing counsel, project management and general client services within a dedicated team
  • All staff utilize the Advan system to provide extensive tracking and financial reporting

media planning
and buying

  • Nine staff, all highly experienced in planning and buying both traditional and online media
  • Media buying in excess of $25 million over the last five years
  • Provides programmatic media buying
  • Generates performance reports on all campaigns

website development

  • Deep knowledge of responsive design and development, mobile applications, animations and rich media/mobile display advertising, database development and email marketing
  • Offer planning and strategy, technology development, content, usability, digital media work and analytic insights
  • Provide post-development support for search and display

social media

  • In depth, up-to-the-minute understanding of social media trends and platforms, acquisition strategies and tactical execution
  • Senior creative staff on hand to customize channels and lead concept development
  • Analytic insights and reporting
  • Customized training for clients who wish to share in their social media presence
  • Senior strategic staff lead comprehensive approach to integrate with all other program elements, both online and off

search engine marketing

  • Three search engine marketers and one search engine optimization expert
  • Dedicated staff on each account, responsible for planning, coordination (setup, implementation, troubleshooting), management (day-to-day optimization), ad-operations and reporting
  • Experienced with SEM advertising on the Google Search Network and Yahoo Bing Network

content development

  • Team of on-staff and contractual content developers hand-picked for subject-area expertise
  • Specialists in video, social and text-based content
  • Senior strategic staff lead program development to ensure relevance and promote sharing

inbound marketing

  • m5 is a HubSpot partner
  • Services include blogging, social media publishing, SEO, landing pages, reporting, lead generation and more


  • Full in-house technical production capabilities.
  • Dedicated team of professionals—editor, sound producer, manager/producer and administration
  • Protools HD Suite (audio), Final Cut Studio and Avid (video), cell animation to Flash and Academy Award Winning MAYA to digital fusion

community relations

  • Designed partnership and stakeholder relations strategies implemented across the region
  • Experience in designing community investment programs
  • m5 staff offer thousands of volunteer hours to a multitude of organizations across Atlantic Canada and New Hampshire

retailer activation

  • Offer end-to-end retail solutions that turn insights and ideas into executable solutions and activation
  • Team has international retail experience in a multi-channel, online/offline world
  • Comprehensive working knowledge of retail-related key performance indicators — everything from gross sales, sales per square foot, traffic conversion, conversion costs and net margins and their significance in planning and budgeting


  • Performance measures and reporting structure defined at the planning stage of the project and integrated into the client communications plan
  • Campaign effectiveness indicators include both qualitative and quantitative measures such as digital real-time analytics, campaign call-to-action results, primary research measurements and PR results
  • Post-campaign evaluation measures campaign results in correlation to KPIs with recommendations for future marketing activity