Senior strategic counsel is always available to clients
Dedicated account team assigned to each client
Guided by proprietary processes for campaign planning and concept development – the m5 Way. The m5 Way provides a roadmap to navigate complex situations in order to bring focus to strategic solutions
Deep planning experience in almost every sector including education, natural resources, energy, healthcare, environment, tourism, financial, retail, and more
brand development
Deep dive strategic assessment of clients’ business and marketing challenges
Development of brand plans that outline a bespoke platform for each client using our own proprietary brand development process
Clarification and articulation or re-articulation of clients’ brands
Dedicated Senior Vice-President of Strategy and Branding on staff
creative services
Creative staff in every office, enough to support multiple, large-scale campaigns
Expert resources across a wide variety of mediums such as television, digital video, rich media, radio, print, events, and more
Capabilities in all major current programs and devices
account management
Over 30 staff in account and administration, all professionally trained
Unique structure provides marketing counsel, project management and general client services within a dedicated team
All staff utilize the Advan system to provide extensive tracking and financial reporting
media planning and buying
Nine staff, all highly experienced in planning and buying both traditional and online media
Media buying in excess of $25 million over the last five years
Provides programmatic media buying
Generates performance reports on all campaigns
website development
Deep knowledge of responsive design and development, mobile applications, animations and rich media/mobile display advertising, database development and email marketing
Offer planning and strategy, technology development, content, usability, digital media work and analytic insights
Provide post-development support for search and display
social media
In depth, up-to-the-minute understanding of social media trends and platforms, acquisition strategies and tactical execution
Senior creative staff on hand to customize channels and lead concept development
Analytic insights and reporting
Customized training for clients who wish to share in their social media presence
Senior strategic staff lead comprehensive approach to integrate with all other program elements, both online and off
search engine marketing
Three search engine marketers and one search engine optimization expert
Dedicated staff on each account, responsible for planning, coordination (setup, implementation, troubleshooting), management (day-to-day optimization), ad-operations and reporting
Experienced with SEM advertising on the Google Search Network and Yahoo Bing Network
content development
Team of on-staff and contractual content developers hand-picked for subject-area expertise
Specialists in video, social and text-based content
Senior strategic staff lead program development to ensure relevance and promote sharing
inbound marketing
m5 is a HubSpot partner
Services include blogging, social media publishing, SEO, landing pages, reporting, lead generation and more
broadcast production
Full in-house technical production capabilities.
Dedicated team of professionals—editor, sound producer, manager/producer and administration
Protools HD Suite (audio), Final Cut Studio and Avid (video), cell animation to Flash and Academy Award Winning MAYA to digital fusion
community relations
Designed partnership and stakeholder relations strategies implemented across the region
Experience in designing community investment programs
m5 staff offer thousands of volunteer hours to a multitude of organizations across Atlantic Canada and New Hampshire
retailer activation
Offer end-to-end retail solutions that turn insights and ideas into executable solutions and activation
Team has international retail experience in a multi-channel, online/offline world
Comprehensive working knowledge of retail-related key performance indicators — everything from gross sales, sales per square foot, traffic conversion, conversion costs and net margins and their significance in planning and budgeting
analytics
Performance measures and reporting structure defined at the planning stage of the project and integrated into the client communications plan
Campaign effectiveness indicators include both qualitative and quantitative measures such as digital real-time analytics, campaign call-to-action results, primary research measurements and PR results
Post-campaign evaluation measures campaign results in correlation to KPIs with recommendations for future marketing activity
social media