By: Vicki Murphy, Creative Director, m5 St. John’s When you google “moms in marketing”, all the top hits are things like “how to market to moms” and “reaching moms on Instagram.” Moms and mother figures control 85% of household purchases – even cars. Yes, we like to go vroom-vroom too. We are the target audience […]

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By: Adam Sterling, Associate Creative Director, m5 Halifax     May 4th has come around once again, so it’s time for brands to bend over backward to find some kind of tie between their products and the Star Wars universe. Some do it better than others.   It seems someone noticed I have a small Princess Leia […]

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