The theme for this year’s SmartEnergy Atlantic Event is The New Energy Consumer. In preparation, we wanted to take a look at how consumers’ adoption of technology has changed, along with their attitudes towards key topics like smart homes, clean energy and climate change. We surveyed 400 Atlantic Canadians to get their take – below […]

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While energy generation and markets continue to evolve quickly, efficiency will remain an important part of providing reliable and least cost energy to customers. However, customers can show persistent resistance to energy efficiency, even when it is in their personal best interest. Behavioural economics has become a bit of a hot topic when it comes […]

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Six tips for marketing professionals in smaller markets who want to compete with the best. What a time to be a marketing professional. And by “marketing professional” I don’t just mean someone who has a job in marketing – I mean someone who lives, eats and breathes marketing. A marketing professional is plugged into the […]

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A trend among millennials in the last number of years is to support brands that are good corporate citizens. Brands that are environmentally and socially responsible. Consumers are beginning to ask important questions: Who exactly made this t-shirt? Were the workers treated fairly and was the cotton sprayed with pesticides? Does this company do anything […]

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